Barbie and Sports Illustrated Remain #Unapologetic!

SI Barbie from press ki

The publication of this year’s highly anticipated Sports Illustrated swimsuit edition coincided with the American International Toy Fair taking place in New York City February 16, so the magazine partnered with Mattel to put Barbie doll an advertising wrap on the cover of 1,000 issues of the magazine for the annual toy convention.

The cover was revealed on "Jimmy Kimmel Live" on February 13, but even before the magazine released, Mattel and Sports Illustrated were promoting the partnership with the hashtag "#Unapologetic.

Both Barbie doll and Sports Illustrated have come under fire in the past couple of decades for promoting unrealistic body expectations.

Now the strange pairing for the 50th anniversary of the Sports Illustrated Swimsuit Issue has stirred up controversy among parents of little girls who think the doll is becoming more sexualized.

What do you think about Barbie on the cover of the Sports Illustrated Sports Edition? Tell us in the comments below.

Find out more at: 

• Does Barbie cause unrealistic body expectations? New SI Barbies fuel controversy
• Barbie's 'Unapologetic' Sports Illustrated cover causes controversy
• Sanrio Introduces New Hello Kitty Products at Toy Fair 2014

 Also see: 

• Barbie Collecting Examiner
• Nashville Skin, Health & Beauty Examiner

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